PROPOSED ACQUISITION OF THE BUSINESS AND ASSETS OF HILL+KNOWLTON STRATEGIES NIGERIA LIMITED BY SKOT PUBLIC RELATIONS LIMITED.

This notification to the Federal Competition and Consumer Protection Commission (the Commission) relates to the proposed acquisition by Skot Public Relations Limited (Skot or the Acquirer) of the business and assets of Hill+Knowlton Strategies Nigeria Limited (Hill+Knowlton or the Seller) (the Proposed Transaction) Skot is a private limited liability company incorporated in the Federal Republic of Nigeria with registration number RC 677385 and having its principal office address at House 4, Foreshore Lifestyle Terraces, 103 Close, Banana Island, Ikoyi, Lagos State, Nigeria. Skot is a non-operating company and as such does not carry out business activities in any market in Nigeria. Hill+Knowlton is a private limited liability company incorporated in the Federal Republic of Nigeria with registration number RC 1234424 and having its principal office address at Empire Place, 1683, Sanusi Fafunwa Street, Victoria Island, Lagos, Nigeria. Hill+Knowlton carries on the business of public relations consulting and marketing communication services. The Proposed Transaction involves the public relations consulting and marketing communications industry in Nigeria, which only the Target currently operates in. The Acquirer does not currently conduct any business or have any activities in any market in Nigeria. From Skots perspective, the Proposed Transaction is an opportunity enter the public relations consulting and marketing communications industry. From the Sellers perspective, the Proposed Transaction is part of its strategy to exit the public relations consulting and marketing communications industry in Nigeria. It is, therefore, respectfully submitted that no horizontal, vertical, or conglomerate competition concerns will arise as a result of the Proposed Transaction in Nigeria. In addition, no public interest concerns will arise as a result of the Proposed Transaction, and there will be no negative impact on employment in Nigeria.